The silver bullet

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The Lone Ranger had them. They are required for the killing of a werewolf. Audiophiles search for them.

A silver bullet is a metaphor for a simple, magical, solution to a difficult problem. Like penicillin.

As hard as we search, and as much as we'd like to find a magical fix for our system's shortcomings, silver bullets are rare.

In my 45 years of high-end audio, I have never found a silver bullet in equipment. No cable, conditioner, cartridge, speaker, room, or secret formula ever impressed me as a magical panacea.

The closest yet is a good set of ears; a willingness to learn; a penchant for experimentation; a thirst for reaching higher ground.

Maybe the silver bullet is called passion.

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Paul McGowan

Founder & CEO

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