Secondary effects

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Secondary effects

When we need an energy boost we sometimes drink a caffeinated beverage and bingo! We're energized.

Did the coffee act as a battery unleashing energy or did it trigger a secondary effect?

Of course, when we think about it, it's clear coffee has no means of storing energy.

Instead, caffeine flips a switch in your brain that unleashes a burst of internal energy. 

This is the same sort of thing that happens with higher sample rates or extended frequency response cables. There is no more upper energy released with their use, yet all of a sudden we hear more openness and highs.

We're not adding, we're unleashing. 

That distinction might seem merely semantic but once we can wrap our heads around the difference we can better understand what is occurring when we upsample or swap cables.

The underlying causes of the actions we take and the results we achieve, once understood, help guide us to make better decisions.

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Paul McGowan

Founder & CEO

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