Purpose And Intent

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Purpose And Intent

“That’s just the way you do it,” or “that’s just the way it’s always been done.”

These are comforting reasons for what we do.

They may not offer the best results.

Choices in setup, positioning, connecting, and equipment types should be based not on convention, but rather chosen with purpose and intent.

Too many times I have witnessed classic setups that produce less than stellar results.

“I was really hoping this would sound better.”

“Why did you make those choices?”

“That’s the way it’s always done.”

Convention and routine rarely outperform purpose and intent.

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Paul McGowan

Founder & CEO

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