Pure heart

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Not all of us are wired the same. And wiring changes over time.

Take purity. As a young and aspiring audio nut, I went for the quick and exciting before the honest and pure. My original speakers and amplifier setup didn't have the bass and top end I desired, so I cranked up the tone controls. Quick, easy, efficient.

Instant gratification at the expense of long-term gain. I had more highs and lows but music became homogenized.

Years later, better amps and speakers offered superior frequency extremes. Time-consuming, expensive, inefficient.

Long term happiness at the expense of short-term gain. It took a few years and a few bucks to get there, but the sound was amazing and each track came alive as an individual.

Purity is a philosophy that once embraced, pays big dividends over the long term.

It's often tough to give up the quick gratification, the sparkly toy, the latest fad.

Over the years, purity wins.

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Paul McGowan

Founder & CEO

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