Building the new website at PS Audio has been quite an interesting experience to say the least. One of the goals was to try and make it more accessible to our worldwide market. Over half of our sales go outside the US and so communicating our story and products to people of different cultures and languages is always a challenge.
We've added a translate button at the top of every page and there you can choose to translate the page into your native language. It's not perfect but it's pretty cool. Which brings me to the point of this post. A common language amongst people is rare: high-end audio being one of the few.
The media pioneers of our industry like J Gordon Holt and Harry Pearson, to name a few, contributed greatly to this common language. Terms like "imaging", "depth", "Soundstage", "transparency" are all part of a language understood by those involved in high-end audio. These terms carry specific meaning and those of us communicating with high-end enthusiasts benefit from this common language to relay our meaning when it comes to describing what we hear.
Part of why it is important to keep high-end audio alive and well is to preserve this language and its meaning - for once lost, how do we describe what we hear to future generations of audio lovers?
I am usually the one jumping up and down about changing the status quo and heading for the new. This is one area I think should be kept forever.
A common language brings us together and provides meaning in a complex world.