1. Introduction
Thanks for visiting PS Audio Inc. and considering our products, media outreach, and Service. We strive to make our Privacy Policy easy to grasp so you are fully informed on how we use your information. This Privacy Policy, like our Terms of Service, is an integral part of PS Audio Inc., therefore, you must agree to the Privacy Policy in order to use our Service. Here you will learn what personal information we as a controller collect and use.

Personal information includes your account information as well as data on how you use and interact with our web service, such as customer support requests. We use cookies and similar technologies. Refer to our Cookie Policy for any questions regarding this matter.

If you are under 13 please cease using PS Audio Inc. immediately.

2. Types of personal information PS Audio Inc. collects

• Account information: for example, email address, first and last name, user picture.
• Payment details: if you purchase our goods and or Service through our online store we receive part of your payment information from our Payment Processor (Stripe); this includes the holder name, the last four digits of your payment card and its expiration date. If you purchase via phone, in person, or via written communication of any kind we collect your complete credit card as well as personal information that you willingly supply us.
• Emails sent to the PS Audio Inc. support team ([email protected]) and any communication history.
• Information shared with us when participating in our promotion programs, opinion polls, surveys, forums, comment sections, online data gathering services involving PS Audio internet-connected equipment, and contests.
• Newsletter preferences: information provided by MailChimp.
• Information acquired when viewing PS Audio Inc. or Users’ Sites: IP addresses, web pages visited before coming to psaudio.com or PS Audio Inc. Users’ Sites, specifications of your browser (type, version), device’s operating system, internet service provider, language and other regional settings. 
• Information on how you interact with PS Audio Inc. and our Users’ Sites: clicks, scrolling, browsing times, timestamps, load times, searches, transactions, referral pages, and problems you may encounter, such as loading or purchasing errors.
• Information we receive from our marketing and advertising partners to measure the effectiveness of advertisements and improve PS Audio Inc. according to our user’s needs.
• Other information you submit to us directly or through Third-Party Services (such as Facebook and Google) to create an account (based on your privacy settings with such Third-Party Services).

3. Methods by which PS Audio Inc. collects personal information

We acquire users’ personal information directly. For instance, when registering an account with PS Audio Inc. we receive your name, email, location, and (optionally) profile photo. We also receive information about your newsletter and other media outreach subscription preferences you choose to subscribe to. To help solve technical issues we store all emails exchanged with our support team ([email protected]). You can provide us with your personal information in additional ways, too – for instance when participating in our contests, surveys, subscriptions, online store(s), forums, comments sections. 

We also receive users’ personal information automatically. For example, via Cookie technology when you visit or use PS Audio Inc..com. You can learn more about this in our Cookie Policy.

To boost the performance of PS Audio Inc. and improve the user experience we analyze users’ behavior with Google Analytics. When using PS Audio Inc. we track your activity; for example, web pages visited before coming to psaudio.com, specification of your browser (type, version), device (operating system, unique device IDs), etc.

Lastly, we acquire users’ personal information through Third Parties; for example, when making a payment we receive limited information about your payment card (such as the last four digits and expiration date) from Stripe, our Payment Processor. When registering an account at PS Audio Inc. using Third-Party services (Google or Facebook), we obtain your name and email. Please note that we don’t collect or store your passwords from these services. Read the privacy policies of Google and Facebook before using them to register an account at PS Audio Inc.

4. PS Audio Inc. uses personal information in order to:

• create and manage your PS Audio Inc. account, process payment, provide Services and personalize them according to your preferences.
• communicate with you. We send service-related emails, such as transaction information, new products, services you have subscribed to such as Paul’s Daily Post, Ask Paul, Ohms Law, Monthly newsletter, Copper Magazine, and collaborators information. We also respond to your requests and provide technical support.
• promote PS Audio Inc. and provide personalized marketing opportunities. We may share information about new features, partnerships, products, and discounts. We also measure the effectiveness of such communications.
• advertise PS Audio Inc. We analyze your activities at psaudio.com and Third-Parties’ online services to create personalized ads on services such as, but not limited to, Facebook, and Google. For example, we may create social media communications according to your subscription preferences, equipment interests, buying habits, or decide not to display ads if you’re already enrolled in a paid subscription.
• carry out opinion polls, surveys, contests.
• refine PS Audio Inc. We analyze how you and other users implement PS Audio Inc. to improve our service and create new features and products. For the same reasons, we monitor the efficacy of our ads. For these purposes, we do not focus on you individually, but on pseudonymized, anonymous information. Example: if we discover that our users prefer loudspeaker purchases as opposed to DAC purchases we may direct your attention to our loudspeaker offerings.
• provide security within our services.
• protect our and our users’ interests, rights and property.
• provide relationships with third parties that are integrated with PS Audio Inc. and provide services within PS Audio Inc..com
• enforce PS Audio Inc.'s Terms of Service and other legal terms and policies.
• comply with the law and such legal requirements, such as tax, standards, government regulations, and law enforcement requests.

5. PS Audio Inc. process personal information:

• Only with consent. When registering an account with PS Audio Inc. the user must agree with our Terms of Service and Privacy Policy. In this way you indicate we are authorized to collect and process your personal data. Users can reverse this decision at any time. 
  
• To provide Services requested by you, or to respond to your inquiries. For example, to create an account at PS Audio Inc. we require your email.
  
• To comply with laws and government regulations.
• To protect our and your legitimate interests. For example, to develop and promote our business we track the activity on our Site and provide personalized advertising and communications. We also anonymize and subsequently use anonymized information.

6. PS Audio Inc. shares personal information:

• To implement payments. Personal information is transferred to our payment processor by an encrypted connection.
• To enable service providers to process on PS Audio Inc.’s behalf. We may integrate Third Parties with PS Audio Inc. to provide data storage and customer support, manage marketing and advertising activities on other platforms and web pages. We always inform users when there are Third-Party Services integrated with PS Audio Inc.
• To collaborate with business partners.
• To advertise PS Audio Inc. We may share personal information with Third Parties in order to provide personalized communications and monitor the efficacy of advertisements. For instance, we may share your email with a Third-Party so that our partner’s social media platform won’t display PS Audio Inc. ads to you, as you are already a PS Audio Inc. user.
• We disclose personal information when it is unavoidable to protect our or our users’ rights, property, or interests. The same is applicable if it is unavoidable to comply with the law. In such circumstances, we may disclose personal information upon legitimate public authorities’ request.
• Personal data may be transferred as part of a business deal, such as a reorganization, merger, acquisition, or sale. In such cases, we will inform users in advance via email or message at PS Audio Inc..com.

7. Rights and choices

We respect your right to access, update, change, delete personal information, and restrict data processing. You can make changes either directly in your account or by contacting us at [email protected]. If you want to delete information about you, please contact us at [email protected]. We generally endeavor to erase user information from our database at regular intervals but we cannot guarantee that your information has been or will be deleted immediately. Although some changes may occur immediately, information may still be stored in a web browser’s cache. We take no responsibility for stored information in a cache, or in other devices that may store information, and disclaim all liability of such

You can also customize the marketing communications you receive from us. To do so click the “unsubscribe” button in any PS Audio Inc. email sent to you by your having chosen to subscribe.

Please note we also retain personal information to comply with the law, protect our and others’ rights, resolve disputes, or enforce our legal terms or policies, to the extent permitted under applicable law.

You can withdraw your consent to data proсessing at any time and free of charge. To do so contact us at [email protected] Please note that such a withdrawal will not affect the lawfulness of the processing before your consent withdrawal. 

To receive the personal information we hold about you in a structured, commonly used, and machine-readable format, contact us at [email protected].

Our Cookie Policy explains how you can manage cookies and similar technologies.

8. Personal information protection

Let us remind you that no digital services are completely secure. However, we do our best to ensure that personal information is protected. PS Audio Inc. has a security team that is responsible for keeping personal information safe. PS Audio Inc. maintains physical, technical, and administrative safeguards designed to prevent users from accidental or unlawful forms of processing of personal information. We use SSL Certificates and firewalls to enhance the security of our Site and Services.

9. Personal information retention

We retain personal information for as long as a user’s PS Audio Inc. account is active or for as long as needed to provide you or PS Audio Inc. users with our Services. Personal information is retained for as long as necessary to achieve said purposes; for example, to comply with legal obligations. 

The specific period that we keep your personal information varies depending on the nature of the information and why it’s needed. Factors considered in determining such periods include:

• legal requirements 
• common practices and recommendations
• common legal claims period
• the way in which the personal information was gathered and the way it is retained (aggregated or pseudonymized)
• other relevant criteria

You may delete your account by contacting us at [email protected] and we will delete the personal information we hold about you (unless we need to retain it for the purposes set out in this Privacy Policy). Please note that we collect not only personal information but aggregated, anonymized, or de-personalized information which we may retain permanently.

10. Personal information transfers

Agreeing with PS Audio Inc.’s Terms of Service and Privacy Policy confers that your personal information may be transferred, maintained, and processed outside of your country (including non-EU states). Please note that privacy laws in other countries may be different from those in your jurisdiction.

Please be sure that all Third Parties that help us retain and process your personal information are trusted in non-EU states, share the same principles of data protection regulation as us, and ensure an adequate level of user protection.

11. Amendments and contacts 

Like our Terms of Service, we may amend this Privacy Policy from time to time. When we amend this Privacy Policy we will post a notice on our Site or we may contact you. You must agree to the amendments as a condition of your continued use of our Site and Service. If you do not agree, you must immediately cease using our Site and Service and notify us of your refusal by emailing us at [email protected].

If you have any further questions, comments or complaints regarding our Privacy Policy contact us at [email protected].

13. Cookies

Cookies are small text files into which the browser records data from sites you visit. Cookies allow sites to “remember” their visitors. For example, browsers use cookies so that they do not ask users for their login and password each time. PS Audio Inc. uses cookies for the following purposes:

• Functional Cookies. These cookies are essential for the Site operation. They help us verify your Account and remember the choices you make at PS Audio.com.
• Performance and Analytics Cookies. These cookies help us provide better user experience, analyzing how our users interact with PS Audio Inc. For instance, they help us explore which pages are used more frequently, whiсh newsletters are more engaging, and what kind of website features are the most popular. We also send a single data pixel that informs us when you use our online shopping services and how you interact with those shopping services. This data allows us to refine PS Audio Inc. according to our users’ interests.

14. Opting Out of Cookies

You can set your browser to not accept cookies but this may limit your ability to use the Services. For example, you will not be able to log into your account to register your product nor engage in any online control of our products that depend on our server. You can, if you wish, register your product via mail by sending your product's information including purchase date, dealer purchased from, model purchased to: PS Audio Inc. 4856 Sterling Drive, Boulder, Colorado, 80301. To opt-out of these services please visit the following links to find out how you can change your cookie and advertisement settings:

• http://www.aboutcookies.org/
• https://tools.google.com/dlpage/gaoptout
• http://optout.aboutads.info/

We may update this Cookie Policy from time to time. When we make changes, we’ll update the “Effective Date” at the end of the top of this page and post it at PS Audio Inc.com. Please check the updates of PS Audio Inc. Cookies Policy periodically.

If you do not agree with this Cookie Policy please cease using PS Audio Inc. immediately. 

15. Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information published at https://www.psaudio.com/contact-us.