Too much noise

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Why do we rely on reviews?

Is it that we don’t know what movie to watch, what food to eat, what music to listen to, what equipment to buy?

No, it’s that there are too many choices.

There are too many voices telling us buy this, I am better, I am best, pay attention to me. Too much noise.

Reviews act as filters so we can narrow the choices down.

How do you filter through the noise of all the reviewers?