Retail therapy

November 9, 2020
 by Paul McGowan

Color me appreciative of learning a new lexicon of terms, chief among them Covid-fatigue, and retail therapy.

Laugh at my naivety if you will. Truth is, I don’t get out very often and I never spend any time in social media haunts (and if we’re starting a list, I am also fashion challenged).

But if I get antsy or a bit down I can for a brief moment elevate myself by buying something. And if I buy it on Amazon I get a second jolt of satisfaction when in the next few days the package arrives. Double your pleasure, double your fun.

What I buy doesn’t much matter as long as it serves to further a project or make life a bit more efficient: an office chair seat cushion, a new higher-resolution webcam for all the Zoom meetings I have, a new music CD, an upgraded HDMI cable for better I2S, a new book, a desktop organizer, a car trash bag, the hard to find dental floss I prefer.

Whether it’s a trinket, a new cable, a new DAC, some olives I might have missed, or the latest Octave release, I am just coming to grips with the idea that the few times a month I get the itch there’s actually a name for it.

Retail therapy.

Who knew?

I am not alone.

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5 comments on “Retail therapy”

  1. I would say, incidentally, that in regard to the therapy, it is far more rational to conduct a successful treatment, but it is challenging for many people, and not everyone can deal with it. For example, I now have a quarantine and I have fun finding out what I want to do to relax and concentrate on a relationship counselors online who is actually a specialist. I’m very, very happy. I’m very pleased. I hope that I will encourage others to think and embrace each other.

    1. Interesting, thanks. An interesting observation, I think this is normal because during a pandemic, many of us experience stress and this is one of the ways to get rid of it. Retail therapy is shopping with the primary purpose of improving a shopper’s mood or disposition. Often seen in people during periods of depression or stress, it is usually a short-lived habit. Items purchased during retail therapy are sometimes referred to as “convenience purchases”. In 2001, the European Union conducted a study that found that 33% of consumers surveyed had a “high incidence of rash or unnecessary consumption”. This habit caused many debt problems. The same study also found that young Scots are more prone to over-shopping. A 2013 survey of 1,000 American adults found that just over half were in retail therapy, with the practice being more common among women (63.9% of women and 39.8% of men); women most often bought clothes and men most often bought food. Research by professors at Youngstown State University showed similar results (64% of women versus 40% of men), with relief from anxiety being the most common cause of retail therapy. I gathered this information from Facebook posts in which authors talk about various disorders. I found a lot of such posts there and noticed that in most cases they had almost 63 thousand likes! I am sure that in order to achieve such indicators, the authors of these posts resorted to use the services of to quickly increase the number of likes.

  2. I have a big money spending problem and I’m trying to stop myself from spending any more. I’m a 20-year-old student that took a gap year because of my mental health and it broke me the fact that I couldn’t function like a normal person. I lost all my friends and I just felt so alone that I became a workaholic that made my mental health even worse and spent all the money I earned in a few days after that feeling awful and having panic attacks when I had no money to buy new things with. I still struggle with it but the moment I realized it was a problem I stay away from going near stores and spend my time on other things. But online shopping is still a big problem for me. This video is so nice to watch knowing I’m, not the only one.

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