Getting closer to analog

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What an odd goal. Building modern hifi equipment that matches the performance of vinyl or tape.

Is that what we really mean? sounding-vinyl-like?

I certainly don't. What I mean when I use that term is achieving sound like what you would hear if the musician was in the room.

Vinyl and tape are analog processes, not reference standards.

Our reference is live unamplified sound.

The last thing I want to do is build high-end digital audio equipment that matches the performance of vinyl or tape.

What's really important to me is the same with both mediums: capturing the essence of live, unamplified sound.

Wish there was a better term.

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Paul McGowan

Founder & CEO

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