Borrowed slogans

Join Our Community Subscribe to Paul's Posts

I smiled when one of the posters on our Community Forums quoted another company’s slogan “no cable is better than any cable” explaining how their wireless approach is superior to a hard wired ethernet connection. I smiled because they lifted one of our long term slogans “there’s no preamp like no preamp”.

When we came up with that slogan, many years ago, it had a very specific meaning that is more accurately stated “there’s nothing better than nothing” meaning if it’s possible to remove one piece of gear in the audio chain, it’s a better, cleaner approach. In our case we encourage people to replace their preamplifier with nothing – going directly into a power amp from their DAC.

Replacing one piece of gear for another doesn’t really do justice to the slogan. If you replace an ethernet connection with a wireless transmitter and receiver, you haven’t replaced something with nothing you’ve simply replaced one thing with another. Small point? Perhaps.

If you’re going to borrow a slogan, at least get it right.