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Where did they all go? 6

Posted 6 years ago

Yesterday’s post about rooms and loudspeakerssparked a lot of questions about what diffusors to use and how to place them. Funny thing is, there’s really no good answer any more. I used to advocate RPG diffusors and personally I use a combination of RPG and DAAD Diffusors but it seems RPG has gone away from […]
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You might find this a bit shocking ….. 25

Posted 6 years ago

Good speakers in a bad room won’t sound as good as bad speakers in a good room. Sorry, I know that’s perhaps not something you want to read. We spend a lot of time and money researching and then purchasing our loudspeakers and when we get them home they most certainly are not living up […]
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Is anything ever simple? 4

Posted 6 years ago

A great writer once said in a note to his friend: “I apologize for the long letter. I didn’t have time to write you a shorter one.” That note was from someone who commented on the site and I have been thinking about it for a couple of weeks now: why is simple so hard? […]
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What's the value when it's free? 10

Posted 6 years ago

Free advice is worth exactly what you paid for it: nothing. But is that true? If I recommend a technique to help your high-end system sound better and it works for you, what was that worth? What you paid for that advice – which was nothing? I struggle with the idea that we get what […]
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How you can tell a servo sub from a slug 6

Posted 6 years ago

There are not many subwoofers out there that have servos running them and that’s a shame. A servo is like a little microphone placed right on the woofer that listens to what the woofer is doing, compares that with what it should be doing and then makes corrections to get it perfect. Woofers are one […]
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Pet peeves and credibility 4

Posted 6 years ago

I get a lot of SPAM in my inbox. When I go to unsubscribe I sometimes get a notice that my request will be processed in 24 to 48 hours. This implies there is some human being involved – a clerk perhaps sitting behind a desk with a big inbox overflowing because of all the […]
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Beware the mattress police 4

Posted 6 years ago

Yesterday’s post Perfectly Legalhad a few of you scratching your heads about being law breakers. If you rip a CD and then sell it or give it away, technically you should delete the stored copy as you no longer own the rights to listen to the music you bought. I still cringe every time I […]
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Perfectly legal? 9

Posted 6 years ago

If you own a CD it is perfectly legal to sell that CD. It’s your property. It is also perfectly legal for you to make a copy of that CD for your own use on your iPod, a server or computer. You do not have the legal right to copy the CD and sell or […]
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Personality of vinyl 11

Posted 6 years ago

Hard to imagine that a piece of plastic has a personality but if you play vinyl records, each is an individual separate and distinct from all others. Vinyl personalities depend on the pressing, the number of times its been played, the environment, the particulars of the stylus plying the grooves of the record and any […]
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Do you qualify as an Audiophile? 13

Posted 6 years ago

I was on the phone with our marketing company Creativelloin Seattle and trying to explain what it’s like to be an Audiophile: what moves us, what motivates us, what really floats our boats. When I got to the part of turning the lights off and imagining you are in the room with the musicians, I […]
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Instant feedback 2

Posted 6 years ago

Back in “the day” a manufacturer would launch a new product to waiting Audiophiles and the first reviews of it would generally start to emerge perhaps 6 months later. In the meantime, many units were sold without benefit of other people’s opinions save those of the dealer. Now that dynamic is changed. Today the internet […]
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Ever notice how easy it is to say no? 1

Posted 6 years ago

When someone presents an idea it’s really easy to reject that idea and cite examples of why it won’t work. It’s really hard to do the opposite. One’s easy, the other requires work because to be effective you have to suggest an alternative to the idea. It makes perfect sense to simply add your opinion […]
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A practical example 21

Posted 6 years ago

Much of the feedback on this subject centered around the name “high-end” and the general feeling the name’s a turn off because it equates to “high-priced” in people’s minds and doesn’t really describe the concept. I agree. But that just reinforces my first contention that we need a brand name. Brand names create brand promises. […]
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Shouting out loud 1

Posted 6 years ago

Once we have all the elements to grow the high-end community in place: brand, certification and access then we need to get the word out and watch it grow. This process may be best suited by working backwards. Since these posts reach a mere 1300 people, I doubt the ideas presented in these posts are […]
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Gaining access 12

Posted 6 years ago

I’ve posted about this before: there simply aren’t any good places to go to find pre-packaged entry or mid level high-end audio products. That’s a mistake. If we’ve gone to all the trouble to create a brand for the high-end, then certified products as true high-end audio products that live up to the brand promise, […]
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Identify and certify 10

Posted 6 years ago

Step 2 in building a growing high-end audio community isto identify, qualify and certify a group of products giving people permission to purchase. In the first step we created a simple understandable brand around high-end audio that gets us closer to the music and clears the crap out of the way to do that. Now […]
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Building the high-end brand 5

Posted 6 years ago

The high-end doesn’t really have a brand or a neat way to bundle up its concept and present the package to someone interested. That’s a problem. For the process of engaging a new community of high-end customers, high-end as a concept must be packaged and easily grasped by a potential customer. It’s not easy to […]
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4 steps to success 5

Posted 6 years ago

Since no one else in the high-end seems to have a clue of how to bring in new people, let me suggest a path towards success in this venture and perhaps someone reading this will have a light bulb go off and pick up the baton. To succeed in any endeavor to engage a new […]
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Why more is better 6

Posted 7 years ago

Audiophiles have a small close knit community. Why would we care if it gets smaller or bigger? Because small means fewer options for equipment, new technology and better recordings that brings us closer to the music and big means the opposite. Imagine what would happen if the high-end shrunk to an interest group of no […]
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Hi Fi generations 6

Posted 7 years ago

Yesterday we asked the question: why aren’t more new people getting involved with the high-end? I rejected a popular notion that the youth of today are different and do not seek quality. Today let’s remember how my generation of Baby Boomers got involved in the first place. In the 60’s and 70’s owning a stereo […]
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Bring in the new 10

Posted 7 years ago

If you read any of the magazines or blogs in our industry you’re probably aware that the high-end isn’t attracting a lot of newbies to the field. Why is that? I read a lot of opinions in the letters to the editor sections of TAS and Stereophile – most opinions centering on the notion that […]
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Art on the internet 2

Posted 7 years ago

In my post Getting what you bargained for I talked about the rise of the second tier dealers who offer low prices instead of what the neighborhood retailer provided and how that’s changed the face of high end retailing forever. That trend isn’t limited only to high-end audio, but to the art world as well. […]
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Status symbols 10

Posted 7 years ago

I’ve been noodling on a comment made a few weeks ago that high-end audio is mostly a status symbol owned by wealthy people who do not care about audio or music. I must say I find that totally wrong and offensive. In fact, the more I think about the comment the more convinced I am […]
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Do you have a life jacket ready? 3

Posted 7 years ago

In yesterday’s post we we lamented the shift away from the neighborhood dealer who provided our advice, information, opinions and service. There are a number of reasons why this has taken place and one we’ve not yet touched upon is how we access information and form opinions today – it’s most certainly different than yesterday. […]
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