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Instant feedback 2

Posted 5 years ago

Back in “the day” a manufacturer would launch a new product to waiting Audiophiles and the first reviews of it would generally start to emerge perhaps 6 months later. In the meantime, many units were sold without benefit of other people’s opinions save those of the dealer. Now that dynamic is changed. Today the internet […]
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Ever notice how easy it is to say no? 1

Posted 5 years ago

When someone presents an idea it’s really easy to reject that idea and cite examples of why it won’t work. It’s really hard to do the opposite. One’s easy, the other requires work because to be effective you have to suggest an alternative to the idea. It makes perfect sense to simply add your opinion […]
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A practical example 21

Posted 5 years ago

Much of the feedback on this subject centered around the name “high-end” and the general feeling the name’s a turn off because it equates to “high-priced” in people’s minds and doesn’t really describe the concept. I agree. But that just reinforces my first contention that we need a brand name. Brand names create brand promises. […]
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Shouting out loud 1

Posted 5 years ago

Once we have all the elements to grow the high-end community in place: brand, certification and access then we need to get the word out and watch it grow. This process may be best suited by working backwards. Since these posts reach a mere 1300 people, I doubt the ideas presented in these posts are […]
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Gaining access 12

Posted 5 years ago

I’ve posted about this before: there simply aren’t any good places to go to find pre-packaged entry or mid level high-end audio products. That’s a mistake. If we’ve gone to all the trouble to create a brand for the high-end, then certified products as true high-end audio products that live up to the brand promise, […]
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Identify and certify 10

Posted 5 years ago

Step 2 in building a growing high-end audio community isto identify, qualify and certify a group of products giving people permission to purchase. In the first step we created a simple understandable brand around high-end audio that gets us closer to the music and clears the crap out of the way to do that. Now […]
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Building the high-end brand 5

Posted 5 years ago

The high-end doesn’t really have a brand or a neat way to bundle up its concept and present the package to someone interested. That’s a problem. For the process of engaging a new community of high-end customers, high-end as a concept must be packaged and easily grasped by a potential customer. It’s not easy to […]
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4 steps to success 5

Posted 5 years ago

Since no one else in the high-end seems to have a clue of how to bring in new people, let me suggest a path towards success in this venture and perhaps someone reading this will have a light bulb go off and pick up the baton. To succeed in any endeavor to engage a new […]
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Why more is better 6

Posted 5 years ago

Audiophiles have a small close knit community. Why would we care if it gets smaller or bigger? Because small means fewer options for equipment, new technology and better recordings that brings us closer to the music and big means the opposite. Imagine what would happen if the high-end shrunk to an interest group of no […]
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Hi Fi generations 6

Posted 5 years ago

Yesterday we asked the question: why aren’t more new people getting involved with the high-end? I rejected a popular notion that the youth of today are different and do not seek quality. Today let’s remember how my generation of Baby Boomers got involved in the first place. In the 60’s and 70’s owning a stereo […]
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Bring in the new 10

Posted 5 years ago

If you read any of the magazines or blogs in our industry you’re probably aware that the high-end isn’t attracting a lot of newbies to the field. Why is that? I read a lot of opinions in the letters to the editor sections of TAS and Stereophile – most opinions centering on the notion that […]
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Art on the internet 2

Posted 5 years ago

In my post Getting what you bargained for I talked about the rise of the second tier dealers who offer low prices instead of what the neighborhood retailer provided and how that’s changed the face of high end retailing forever. That trend isn’t limited only to high-end audio, but to the art world as well. […]
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Status symbols 10

Posted 5 years ago

I’ve been noodling on a comment made a few weeks ago that high-end audio is mostly a status symbol owned by wealthy people who do not care about audio or music. I must say I find that totally wrong and offensive. In fact, the more I think about the comment the more convinced I am […]
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Do you have a life jacket ready? 3

Posted 5 years ago

In yesterday’s post we we lamented the shift away from the neighborhood dealer who provided our advice, information, opinions and service. There are a number of reasons why this has taken place and one we’ve not yet touched upon is how we access information and form opinions today – it’s most certainly different than yesterday. […]
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Getting what you bargained for 4

Posted 5 years ago

In our comments section of PS Tracks magazineI mentioned how we in the high-end got what we bargained for when we chose the lowest price over service and advice. I thought it would make a good post on its own. Dealers have always discounted. Even back in the days of famous dealers like Jonas Miller […]
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Surprise and delight 7

Posted 5 years ago

Yesterday’s post Good enough raised the hair on a few people’s necks wondering why I had apparently thrown in the towel and accepted having to make products and services that were just good enough. I must not have done a good enough job explaining the thought. It’s not part of my nature or the team […]
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Good enough 10

Posted 5 years ago

When is something good enough? I think the answer is complicated but if we boil it down to two simple measurements it becomes easier to answer: perfection level and expectation level. The perfection level measurement is, of course, the most difficult because there is nothing perfect ever made. So one must then set a reference […]
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Redo your assumptions 11

Posted 5 years ago

We just released some new software that changed the sound of our PerfectWave DAC. As is normal there’s debate on whether or not those changes are better or worse. For me there’s no question they are better in every respect – but only after I retuned my system to take advantage of the changes. I […]
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A rose is a rose…… 6

Posted 5 years ago

There’s increasing evidence that rhymes, poems, meter and cadence in stories were created not because they are beautiful but because they helped us keep the words straight before the advent of written language. It is how our civilization kept important lessons, histories, messages and stories intact without writing anything down. Imagine any rhyming story or […]
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Why bad loudspeakers are ok 0

Posted 5 years ago

For the last two days we’ve been focusing on loudspeakers. We covered how they are anything but flat and why that’s not necessarily a bad thing – something good loudspeaker designers can use to their advantage to make music sound good in the home. Let me hit one last thought on this topic: the ear/brain […]
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Maybe flat isn't good 13

Posted 5 years ago

Yesterday’s post about the grossinaccuraciesof loudspeakers relative to the perfection of electronics raised the hair on a few people’s necks. So let me add to that. It isn’t clear that we even want our loudspeakers to be flat and perfect. There’s reasonable evidence that we don’t. My former partner in Genesis Loudspeakers, Arnie Nudell, was […]
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It's worth repeating 7

Posted 5 years ago

Why is it we are forgiving and tend to overlook loudspeakers as a source of coloration in our systems yet demand perfection in our electronics down to the tiniest degree? We are convinced that tenths of a dB, a few pico seconds of jitter, a slightly different cable dielectric are all critical to our system’s […]
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Can it get better? 4

Posted 5 years ago

I was chatting with one of our customers on a recent tour of our facilities and he asked if it would be overkill to strive for higher sampling rates and greater bit depth in recordings given the fact current 192kHz 24 bit recordings exceed (by far) the limits of human hearing and analog hardware’s ability […]
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Recycled vinyl 9

Posted 5 years ago

Reader Barry McCarthy wrote me: “I like reading your quick daily thoughts on the state of our hobby. Today’s post caused me to to think of over abundance and how we live with it. I have a much more modest collection of music (about 400 LPs and 600 CD/SACDs). Recently, as I looked at all […]
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