Threatening

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There's an intriguing dynamic in people; feeling threatened by other beliefs.

We just launched the NuWave DSD, a great and economical entry level DAC. No sooner was it released when we get a note from a well known engineer proclaiming DSD a sham, a Sony storage mechanism pulling the wool over unsuspecting eyes. We are told by this engineer that before too long the blindfold will be removed and we'll finally understand what a scam DSD is!!! And, of course, we're among the evil people perpetrating the ruse.

First, of course, the person is completely misguided and incorrect. DSD is a format (not a storage medium) that uses pulse density modulation where PCM is another format that uses pulse code modulation. They both have their benefits and problems; neither is perfect. I like and listen to both, though my preference leans towards DSD as closer to analog than PCM. But I do not get angry over the situation and question why anyone would take this personally.

Similarly I do not understand why people are threatened with tattoos, or piercings. Are they something I would ever consider? No, but I don't feel threatened by them. That segment of the population feels compelled to stand out against the norm. When I was a lad some of us grew our hair long, smoked pot and listened to rock and roll, much to the horror of our parents. I don't typically feel threatened by other beliefs or viewpoints when they do not affect me. But getting worked up over PCM or DSD? Really?

I understand feeling threatened when our homes, children, livelihoods, or safety are at stake. But personal beliefs and practices that do not affect others? I guess I just don't get it. Maybe I am being shallow or don't want to look.

Thoughts?

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Paul McGowan

Founder & CEO

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